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Solutions
Promotions & Loyalty Programs

Its not enough to just make good food and give good service. If your business is located in NYC or Northern NJ, chances are that you have a nearby competitor with food and service just as good as yours.

In order to prosper in today's ultra competitive market, you need to create strong marketing programs that can attract and retain high value customers. 

Not all customers that clip your coupons or answer your promotions are profitable.  Make sure you know how to identify your profitable customers and spend your valuable time and promotional dollars on them and attracting customers like them.

We have developed several marketing programs that generate more business from customers who place calls to your restaurant every day.

Turn the tickets you throw away at the end of the night into powerful money making tools. 

Give us a call, we are happy to provide more information.

 

Custom Post Card Design & Printing

The first step in attracting customers is to design and print an eye catching post card or menu that will stand out in the mail.  The mailing piece should have your restaurant's logo and a coupon or incentive that will compel a customer to act. At ResTech Services we can help you develop the right message that reflects your restaurant's values.

 

Lost, Lazy & Inactive Customer Mailers

A person that has ordered previously form your restaurant is much more likely to respond to a promotion than a total stranger. Periodically send post cards or menus to customers that haven't placed an order from you in 30/60/90 days.  The strategy behind this promotion is to remind these customers that you value their business and are looking forward to them placing an order again.  The response rate is excellent compared to mass mailing campaigns.

 

New Customer Mailings

If you're using a POS system to take orders by phone, you will know when a customer calls for the first time.  At the end of the month you can generate a list of new customers and send out a promotional piece that will entice them to place another order with you.  The goal of this program is to get customers into the habit of calling your restaurant every time they get hungry.  You can include magnets or other materials that make it easy for a hungry customer to find your phone number and call.

 

Database Mailings

Every quarter or at lease once a year, its a good practice to mail out your menu to all of your active customers. A menu placed on the refrigerator or in a convenient kitchen drawer increases the chances that they will place an order with you when the time comes to decide what to eat.

 

Corporate Account Programs

A restaurant that is located near an industrial park or where there is a large concentration of businesses has a great opportunity to grow their lunch sales. Since lunch deliveries to businesses involve several people ordering at the same time, the check averages are much higher and you make fewer deliveries than residential customers.

ResTech Services offers a program that tracks sales activity for participating businesses. We generate monthly statements showing accrued sales loyalty dollars earned. 

 Corporate Loyalty Program -- Give us a call today for a custom quote

 

 
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